Sell your knowledge without the fuss
Sell your knowledge without the fuss
Creating a lightweight tool to help creators sell their knowledge online
Creating a lightweight tool to help creators sell their knowledge online
Understanding who we’re building for
Understanding who we’re building for
Understanding who we’re
building for
The first step was to understand our niche, who are we building for. What progress are they trying to make and what obstacles are getting in their way.
The first step was to understand our niche, who are we building for. What progress are they trying to make and what obstacles are getting in their way.
Working with James, the founder of Convey we established a core niche of experienced tech workers who wanted to monetize their knowledge by creating short courses.
Working with James, the founder of Convey we established a core niche of experienced tech workers who wanted to monetize their knowledge by creating short courses.
We learned that while they wanted to make extra money by sharing their knowledge online, they found existing tools overly complex and often struggled to get started. Then on the flip side, others expressed that simple tools like Notion didn’t offer the flexibility needed to make the course feel like theirs and stand out in the market.
We learned that while they wanted to make extra money by sharing their knowledge online, they found existing tools overly complex and often struggled to get started. Then on the flip side, others expressed that simple tools like Notion didn’t offer the flexibility needed to make the course feel like theirs and stand out in the market.
Keeping focus and art of saying No
Keeping focus and art of saying No
One of the most important factors of building any MVP, is keeping the focus on validating your idea. This comes from having a really solid understanding of the core needs of users and only building for them, which means saying no to a lot exciting ideas.
One of the most important factors of building any MVP, is keeping the focus on validating your idea. This comes from having a really solid understanding of the core needs of users and only building for them, which means saying no to a lot exciting ideas.
In order to do this we had a list of core features we wanted to deliver and stayed disciplined in delivering these as fast as possible.
In order to do this we had a list of core features we wanted to deliver and stayed disciplined in delivering these as fast as possible.
Helping creators publish their course
Helping creators publish
their course
Helping creators publish their
course
Our research showed that potential users didn’t want all the fuss that came with video, they often already had blogs and wanted a way to easily package up their information and sell it as a mini course or guide for a small fee.
Our research showed that potential users didn’t want all the fuss that came with video, they often already had blogs and wanted a way to easily package up their information and sell it as a mini course or guide for a small fee.
A successful MVP
A successful MVP
We saw strong validation for a simple, lightweight course builder where people could share their knowledge with their audience.
We saw strong validation for a simple, lightweight course builder where people could share their knowledge with their audience.
We also say some new, interesting use cases that came up, so from here James took the project forward and re-branded it to ‘Tiny Courses” as that had a better fit for the most common use cases that came up.
We also say some new, interesting use cases that came up, so from here James took the project forward and re-branded it to ‘Tiny Courses” as that had a better fit for the most common use cases that came up.
More work
